On October 31, 2006, HSMAI University officially launched its two new certifications to provide professionals in the hospitality industry with the opportunity to prominently showcase and market their talents and expertise. The two certifications in both hospitality sales and marketing - the CHSC (Certified in Hospitality Sales Competencies), and in revenue management - the CRME (Certified Revenue Management Executive), join HSMAI's long-recognized industry standard, the CHME (Certified Hospitality Marketing Executive).

These designations are earned by those professionals who that have effectively demonstrated the credibility, knowledge, expertise and confidence that has become increasingly necessary in today's fast-moving and ever-changing hospitality industry.

To become certified, one must meet the minimum qualifications and take an online examination. Applicants must be currently and actively employed in the hospitality industry, including lodging, airlines, cruise lines, car rental companies, convention and visitors bureaus, and other related segments, such as vendors and suppliers.

Certified in Hospitality Sales Competencies (CHSC)

Those engaged in hospitality sales and marketing can achieve a CHSC (Certified in Hospitality Sales Competencies) certification, recognizing that one has demonstrated:

• A high level of performance and knowledge.
• A commitment to impeccable standards and ethics.
• An understanding of what it takes to compete and succeed in the hospitality industry.
• Strong leadership ability and management skills.

With the assistance of the Hotel Directors of Sales & Marketing (HDOSM) Special Interest Group (SIG) Advisory Board, a comprehensive study guide and online examination has been developed and are available in both English and Spanish.

Showing tremendous support for the new program and demonstrating its forward-thinking business philosophy and willingness to invest in their management team, InterContinental Hotels Mexico has committed to certify their key hotel directors of sales and marketing through the process.

In addition, SGMP (Society of Government Meeting Planners) has contracted with us for 5 years to provide a training program and certification exam at their annual meeting for their exhibitors.

Certified Revenue Management Executive (CRME)

For those engaged in revenue management, HSMAI offers CRME, Certified Revenue Management Executive. A CRME recognition demonstrates that one is:

• A professional in the field of revenue management and clearly conversant with its intricacies and importance.
• Competent to develop an infrastructure to support revenue management within the framework of an organization.
• Able to maximize revenue opportunities and optimize profits by managing revenue.
• Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals.
• Proficient at the art and science of revenue management.

The study guide that the examination candidates will use is Defining Revenue Management: Top Line to Bottom Line, published by the HSMAI Foundation in 2006. The special report was researched and written by Kathleen Cullen and Caryl Helsel, partners, Inspire Resources, and developed with the help and advice of HSMAI's Revenue Management Special Interest Group Advisory Board.

Certified Hospitality Marketing Executive (CHME)

Being named a CHME is a prestigious honor that carries with it new opportunities and increased recognition. Not only will your leadership capabilities be more visible, but your ability to develop and execute highly successful marketing programs will be evident as well. A new level of respect and admiration from your peers will also arise as a result of your designation.

CHME HOW TO APPLY
To become a candidate for the CHME designation, there are a few simple steps to follow:

• Fill out the CHME application obtained by calling the HSMAI Certification Commission.
• Complete summaries of your work experience, association service and education, assigning points for each as indicated on the application form. A total of 250 points is required, with a maximum of 125 points in each of the three summaries.
• List the proposed title for your research paper along with a brief outline.
• Mail all of the above, along with a copy of your resume, the name, title and address of your supervisor and the application fee to:

After the pre-examination, you must complete two things: a written, proctored examination and an original research paper of no less than 2,500 words. The paper's subject must first be approved by a staff administrator from the HSMAI certification commission.

Study Tools
A study guide is available to CHME candidates as part of their enrollment package. The Guide will assist candidates in preparing for the CHME exam. In addition, it lists recommended publications and provides tips for writing the research paper.

Study Sessions
HSMAI provides CHME study sessions were candidates come together to review marketing competencies that are included on the exam. Industry professionals who have earned their CHME teach the courses. Contact HSMAI for dates and locations of future study sessions.

Don't wait! Your own advancement, both personally and professionally, is up to you. Complete your application materials and mail them today.

Certified Tourism Ambassador (CTA)

In Arizona, the Valley Convention & Visitors Bureau Consortium and the Valley Hotel & Resort Association recently launded the Certified Tourism Ambassador (CTA) program. The Valley Convention & Visitor Bureaus have partnered to bring this exciting new certification program to the Valley. The program strives to inspire and motivate our front-line employees and volunteers to turn every visitor encounter into a positive experience.

The program helps employees increase their knowledge of the region; provides answers to the wide variety of questions employees receive from visitors; and ensures that they understand their role in increasing tourism in the Valley.

Enhancing the visitor experience leads to more frequent visits and better word of mouth marketing about our region. In addition, it builds upon our positive destination brand image and can ultimately increase the economic impact of tourism.

For more information including cost and class schedules, visit www.valleytourismambassadors.com.

Frequently Asked Questions

Fees?
For HSMAI Member Candidates: A non-refundable fee of $75.00 USD will be payable with the filing of the application. HSMAI member candidates who meet the criteria for certification will be charged $295. For each re-examination, a non-refundable fee of $40.00 USD will be assessed.

For Non-HSMAI Member Candidates: A non-refundable fee of $100.00 USD will be payable with the filing of the application. HSMAI member candidates who meet the criteria for certification will be charged $395. For each re-examination, a non-refundable fee of $40.00 USD will be assessed.

Application forms? For applications or more information, click here.

Submit to: HSMAI, 8201 Greensboro Drive, #300, McLean, VA 22102.

More information?
For further questions about the program or helpful assistance checking your qualifications, please contact: