"Selling in a Difficult Economy"featuring very special guest
Sal Dickinson, CHME
Chairman, HSMAI Americas Board of Directors
A May Meeting Recap by Allison Reynolds, Broadway Palm Dinner Theatre
If you missed May's meeting, you skipped out on some sweeeeet ideas! There, our cravings for knowledge about about how to be more competitive during these challenging times were satisfied! We learned of seven key strategies for success. As stated by Sal, "the current state of the hospitality industry requires that sales and marketing professionals be more competitive." Sal Dickinson, CHME, is current Chairman of the Americas Board for HSMAI and Chief Executive of Dickinson & Associates, a "360 degrees" marketing firm with offices in Fort Myers and Hollywood, Florida. His firm provides both strategic marketing and sales counsel with integrated tactical services in advertising, Web/e-commerce, public relations, direct sales, telephone, special events, and direct marketing. Prior to founding of Dickinson & Associates, Sal was vice president of marketing for MeriStar Hotels & Resorts, Inc. He is a travel/tourism marketing and advertising veteran with more than 18 years of experience. Some of the general ideas presented include:
A BIG thanks to Sal for sharing some great ideas with our guests, to the Radisson Resort & Spa Scottsdale for hosting our group and providing accommodations for Sal, to Bill Johnson for donating his LCD projector and to SuperShuttle/ExecuCar for providing Sal with transportation. Our raffle donors were: Wyndham San Diego at Emerald Plaza, Hornblower Cruises and Events, SeaWorld, Enterprise Rent-A-Car, America West Airlines, The Butler Recommends, Aji Spa at Sheraton Wild Horse Pass, Jillian's, Neon Now, Broadway Palm Dinner Theatre and Ranger Resources.